IT'S LIKE OSCAR NIGHT FOR THE COLOR SPECTRUM . . . "Who will it be this year?" Surely anxious colors of the spectrum get as excited as us about the forecast consensus of The Color Marketing Group (CMG).
This year’s much-anticipated color forecast is the product of the CMG’s annual international conference, reflecting a collection of the current mood and trends based on where our society is and where it’s headed. CMG brings together a diverse group of professionals from all industries to identify these drivers and map the direction of color and design trends for manufactured products and services.
KEY COLOR FORECAST DRIVERS
Full Circle — This driver reflects an inspiration from nature and respect of our limited natural resources. "We want the products we choose to be Fair Trade, to aid our neighbor, and to have meaning," explains Margie Teraoka, CMG member and Resource Librarian for ReelGrobman. "We contribute to sustainability by making prudent selections, repurposing materials and creating with significance."
Endurance — Security is the new luxury, and we’re going back to our roots. "This driver is about us linking to our heritage with an emphasis on lasting value with color that transcends," says Teraoka. "We seek nostalgic and hand-crafted products. We make a thoughtful investment and look for vintage colors, paired with vibrant accents."
Technology and New Materials — "New technology affects how we see color in various forms," explains Teraoka. Light changes color, and it becomes part of the color—and with LED lights becoming more common, it’s changing how we see color. Smart phones and tablets are changing the way we work, learn and shop. Digital technology impacts images and product development, creating vivid canvasses on unlikely surfaces.
Given the foundation of these key drivers, we present CMG's color forecast for businesses.
THE SHIFT IN CMG
Reflecting the borderless nature of our global economy, CMG has added three conferences in Asia Pacific, Latin America and Europe. While each has their own palette, the largest attendance remains the international CMG conference in the U.S. Last fall, the color
pros convened in San Antonio Texas.
COLOR FORECAST
REDS/GOLDS |
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BLUES |
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NEUTRALS |
"Each of these reds can be paired
with a golden color for a
romantic and timeless look." |
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"All are inspired by the colors in the ocean and remind us of the valuable resource it provides." |
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“These colors range from the color of smooth river rocks to that cashmere coat in the back of your closet.” |
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Benjamin Moore's
Cottage Red |
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Benjamin Moore's
Surf Blue |
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Benjamin Moore's
Scarecrow |
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Benjamin Moore's
Sandy Valley |
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Benjamin Moore's
Patriot Blue |
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Bejamin Moore's
Horizon Gray |
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Dunn Edwards'
Wine Stain |
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Benjamin Moore's
Galapagos Turquoise
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Benjamin Moore's
Stone |
ORANGES |
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GREEN |
"Returning in the new forecast, both of these colors provide a feeling
of heritage and craftsmanship." |
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"Yellow greens have run their course as we shift to a fresh, intense color with blue
undertones." |
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Benjamin Moore's
Fire Dance |
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Dunn Edwards'
Burnt Almond |
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Sherwin Williams'
Espalier |
While CMG’s color forecast creates a buzz every year, it’s by no means a mandate. "The forecast is more of a direction, not a directive," says Margie. "It’s an inspiration—that garners a lot of attention. Any color can be used in the right application."
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About Margie Teraoka, ReelGrobman’s Resource Librarian
As a librarian, Margie maintains ReelGrobman’s extensive library and interacts with vendors who supply the products that are specified for RG projects. "I enjoy doing the research to find the right product that meets the needs of our client for any given project." Margie’s background also includes both commercial and residential design,
experience as a Feng Shui consultant, and has been a long-time member of CMG.
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